We created an immersive digital experience for the Auckland Philharmonia that captures the emotional power of live performance. Inspired by their brand promise “Let us move you,” the website invites visitors into a virtual concert hall using 3D visuals, spatial sound, and interactive storytelling.

The journey begins with a 3D scan of Auckland Town Hall, drawing users seamlessly into a live orchestral performance. Sound waves animate in harmony with the music, reflecting the orchestra’s dynamic new logo. Visitors can explore the stage, meet individual musicians, and dive deeper into the performance from multiple perspectives.

Additional features include a virtual venue tour and an interactive introduction to the orchestra’s instruments and players—removing barriers for newcomers while enriching the experience for seasoned fans.

This world-first digital concert hall extends the Philharmonia’s reach to a wider audience, blending art and technology in a bold, accessible, and deeply engaging way.

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