A team of young Kiwis set out to create their own version of Hawaiian Poké, drawing inspiration from the traditional Cook Islands dish, Ika Mata. We worked closely with them to develop the brand strategy, logo,  while also collaborating on the store concept, which featured artwork by local artist Askew.

Beyond that, we designed the menu, website, and established the photography style to capture the essence of the brand. Ika Bowl had a highly successful launch, supported by a vibrant and engaging social media campaign.

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