To launch Panasonic’s new OLED TV range, we needed to showcase its incredible deep blacks and vivid, super-bright colours.

Our idea: Beauden Barrett, a true All Black, revealing his “true colours” on the field. In the spot, he overcomes a team of fake Beauden clones, each defeat triggering a burst of colour and rich black contrast – a visual metaphor for OLED technology in action.

Working alongside Director Matt Holmes and Digipost, we produced the hero TVC and extended the campaign into print, digital, radio, and in-store POS, creating a fully integrated launch that brought Panasonic OLED’s brilliance to life.

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