Launched in 1965, Technics has long been synonymous with cutting-edge audio innovation, premium turntables, and hi-fi systems revered by audiophiles around the world.

In late 2019, the iconic brand returned to the New Zealand market. To support the relaunch, Lemonade was tasked with adapting and localising the global Technics campaign for local audiences.

We worked with international brand assets to craft a localised TVC and supporting digital content, reintroducing Technics to a new generation of music lovers. The campaign invited audiences to rediscover not just the brand, but their love of music itself.

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