Lemonade led the transformation of two industry associations into a single unified brand—the Window & Glass Association of NZ. Engaging with a diverse range of stakeholders, we facilitated a brand workshop to define the association’s values and positioning, ensuring alignment and a clear strategic direction. Once the rebrand was established, we developed the digital presence, including a new website and an app, making complex B2B technical information more accessible and consumer-friendly.

Our partnership with the Association has continued beyond the rebrand. We’ve played a key role in developing their social media strategy, producing business collateral, and supporting major industry events like their annual awards evening. The Windows & Glass Association of NZ is now stands as the leading voice of the industry, and we’re proud to have been part of their ongoing success.

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